:root{--blue:var(--pm-glacier-blue);--ink:var(--pm-ink);--slate:var(--pm-slate);--frost:var(--pm-frost-light);--mint:var(--pm-polar-mint);--line:var(--color-border);--soft:var(--pm-secondary-surface);--body:var(--font-body);--mono:var(--font-mono)}*{box-sizing:border-box}html{scroll-padding-top:105px}body{margin:0;background:#fff;color:var(--ink);font:400 15px/1.7 var(--body);-webkit-font-smoothing:antialiased}button,a,summary{-webkit-tap-highlight-color:transparent}button,input{font:inherit}button,summary{cursor:pointer}a{color:inherit;text-decoration:none}button{color:inherit}button:focus-visible,a:focus-visible,summary:focus-visible,[tabindex="0"]:focus-visible{outline:3px solid var(--blue);outline-offset:5px}h1,h2,h3,h4,p{margin:0}h1,h2,h3,h4{font-weight:500;line-height:1.15;letter-spacing:-.045em}img{display:block;max-width:100%;height:auto}[hidden]{display:none!important}::selection{background:var(--frost);color:var(--blue)}.wrap{width:min(1192px,calc(100% - 96px));margin-inline:auto}.section{padding-block:102px}.mono,.eyebrow,.micro,.idea-number{font-family:var(--mono);font-weight:600;letter-spacing:.045em}.mono{font-size:10px}.eyebrow{font-size:10px;text-transform:uppercase;letter-spacing:.075em;color:var(--blue);margin-bottom:24px}.micro{font-size:9px;letter-spacing:.04em}.skip{position:absolute;left:12px;top:-90px;background:var(--blue);color:white;padding:12px 18px;z-index:30}.skip:focus{top:12px}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.site-header{position:sticky;top:0;background:#fffffffa;border-bottom:1px solid var(--line);z-index:20}.header-inner{width:min(1376px,calc(100% - 80px));height:88px;margin:auto;display:flex;align-items:center;gap:22px}.brand{width:212px;flex-shrink:0}.brand img{width:100%}.header-divider{height:22px;width:1px;background:var(--line)}.prepared{font-size:11px;color:var(--slate);white-space:nowrap}nav{margin-left:auto;display:flex;align-items:center;gap:25px;font-size:11px}nav a{white-space:nowrap}nav a:hover,.text-link:hover{color:var(--blue);text-decoration:underline;text-underline-offset:5px}.nav-ideas{padding:10px 15px;border:1px solid var(--line);border-radius:4px}.nav-ideas span{margin-left:8px}.menu-toggle{display:none}
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.ideas-section{background:var(--pm-snow);border-top:1px solid var(--line)}.featured-idea{display:grid;grid-template-columns:.9fr 1.3fr;background:#fff;border:1px solid var(--color-border);border-radius:6px;overflow:hidden}.featured-copy{padding:36px}.featured-copy h3{font-size:32px;line-height:1.2;margin:24px 0 18px}.featured-copy>p{font-size:12px;color:var(--slate)}.featured-copy .featured-context{font-size:11px;margin-top:15px}.featured-copy>.text-link{font-size:10px;color:var(--blue);margin-top:22px}.measure{border-top:1px solid var(--line);margin-top:30px;padding-top:20px}.measure .micro{color:var(--blue)}.measure p{font-size:10px;margin-top:9px;color:var(--slate)}.demo{border-left:1px solid var(--line);background:var(--soft)}.demo-heading{padding:18px 23px;display:flex;gap:12px;justify-content:space-between;align-items:center;border-bottom:1px solid var(--line)}.demo-heading .mono{font-size:8px;color:var(--slate)}.demo-tabs{display:grid;grid-template-columns:repeat(4,1fr);gap:0;padding-inline:22px;background:white;border-bottom:1px solid var(--line)}.demo-tabs button{border:0;border-bottom:2px solid transparent;border-radius:0;background:transparent;font-size:9px;padding:16px 0}.demo-tabs button[aria-selected=true]{border-bottom-color:var(--blue);color:var(--blue)}.demo-panel{margin:24px;background:#fff;border:1px solid var(--line);border-radius:5px;padding:26px;min-height:330px}.demo-panel>.micro{color:var(--blue)}.demo-panel h4{font-size:24px;line-height:1.25;margin-top:16px;letter-spacing:-.035em}.demo-message{font-size:11px;color:var(--slate);line-height:1.9;margin-top:13px}.demo-fields{display:grid;grid-template-columns:1fr 1fr;gap:15px;padding-top:20px;margin-top:18px;border-top:1px solid var(--line)}.demo-fields span{display:block;color:var(--slate);font-size:9px}.demo-fields strong{font-weight:500;font-size:10px;line-height:1.6;display:block;margin-top:3px}.demo-fields .needs-check{color:var(--pm-slate)}.demo-insight{padding:10px 12px;background:var(--pm-secondary-surface);color:var(--pm-glacier-blue);font-size:9px;line-height:1.8;margin-top:20px;border-radius:3px}.demo-bottom{padding:0 24px 21px;display:flex;gap:20px;justify-content:space-between;align-items:center}.demo-bottom>span{font-size:8px;color:var(--slate);max-width:225px}.next-step{padding:7px 0;border:0;background:transparent;color:var(--blue);font-size:10px;white-space:nowrap}.next-step span{margin-left:7px}.idea-grid-heading{margin:48px 0 23px;display:flex;justify-content:space-between;align-items:center;gap:20px}.idea-grid-heading h3{font-size:22px;letter-spacing:-.035em}.filters{display:flex;gap:5px}.filters button{padding:7px 12px;background:transparent;border:1px solid transparent;border-radius:4px;font-size:9px}.filters button[aria-pressed=true]{border-color:var(--line);background:white;color:var(--blue)}.idea-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:17px;align-items:start}.idea-card{padding:28px;background:#fff;border:1px solid var(--line);border-radius:5px;min-height:226px}.idea-number{font-size:8px;color:var(--blue)}.idea-card h3{font-size:21px;letter-spacing:-.035em;margin:19px 0 14px}.idea-card>p{font-size:11px;color:var(--slate);min-height:60px}.idea-card>details{margin-top:22px;border-top:1px solid var(--line);padding-top:13px}.idea-card summary{display:flex;justify-content:space-between;align-items:center;font-size:10px;color:var(--blue)}.idea-card summary span{font-size:16px}.idea-detail{padding-top:16px}.idea-detail p{font-size:10px;line-height:1.85;color:var(--slate);margin-bottom:12px}.idea-detail strong{color:var(--ink);font-weight:500}.idea-detail a{font-size:9px;line-height:1.8;color:var(--blue);text-decoration:underline;text-underline-offset:3px}.idea-end{padding:29px;align-self:stretch;display:flex;flex-direction:column;min-height:254px;justify-content:center}.idea-end h3{font-size:25px;line-height:1.3;margin:18px 0 12px}.idea-end p{font-size:11px;color:var(--slate)}.idea-end .button{align-self:flex-start;margin-top:23px}.research-notes{margin-top:40px;border-block:1px solid var(--line)}.research-notes>summary{display:flex;justify-content:space-between;align-items:center;padding-block:19px;font-size:11px}.research-notes>summary>span{color:var(--blue);font-size:19px}.research-notes>div{padding-block:2px 24px;max-width:900px}.research-notes p{font-size:10px;line-height:1.9;color:var(--slate);margin-bottom:12px}.source-links{display:flex;flex-wrap:wrap;gap:12px 25px}.source-links a{font-size:9px;color:var(--blue);text-decoration:underline;text-underline-offset:4px}.site-footer{display:flex;align-items:center;gap:36px;padding-block:34px}.site-footer>a:first-child{width:190px}.site-footer p{font-size:9px;color:var(--slate);line-height:1.7}.back-top{margin-left:auto;font-size:10px;color:var(--blue)}
@media(min-width:1500px){.hero{padding-block:94px 90px}.hero-visual{margin-left:10px}h1{font-size:66px}}
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